Two Sparrows Blog

  • Product Idea Vetting; Who's Opinion Matters

    Have a product idea?  Whose opinion matter’s?

    Let me set the stage:

    Maybe you are like me sitting at home on the couch relaxing, and the next thing you know the next best product of the future has just popped into your mind.  Just after you hastily scribble it into your idea notebook, you have an idea notebook RIGHT, you then wonder, who can I trust to share this awesome idea with, to verify if you truly hit the mark.

  • Welcome The Sensory Project to our new online marketplace!

    Hello friends, Jason and Nancy here to bring you some exciting news - we have officially launched our first product on our new online marketplace! ...
  • What is Product Marketing


    What is marketing?  Is it more than advertising?  You betcha. 

    In my words Marketing is the act of educating a customer with respect to the benefits of your product, and why it should be selected over alternatives.

    In essence marketing makes the sale possible or at the very least it definitely makes it easier.

  • What is Quality?

    When designing a product, you typically have to balance cost and quality, with cost targets being driven by what a customer will pay for a given product minus expected margin.
  • What’s in a name?

    I put product name as one of the top four most important things to affect the success of your product.  In case you are wondering what the other three are on my list in no particular order; product quality, the product solves a real problem, and marketing of the product.
  • Product Testing, More than Whacking Stuff

    After doing the fun part of the design process, taking your idea from concept to prototype, it is time to settle down and get down to the hard work.