Are you thinking about the strategic direction of the business?
Better question; are you reaching your goals?
Do you find yourself working everyday with your head down, not thinking about the higher purpose?
Worse yet you are putting in the time working on what you think is important and you are not getting any closer to your strat. goals.
What is marketing? Is it more than advertising? You betcha.
In my words Marketing is the act of educating a customer with respect to the benefits of your product, and why it should be selected over alternatives.
In essence marketing makes the sale possible or at the very least it definitely makes it easier.