Are you worried that your business or product is going to fail?
What is your biggest fear?
Are you overwhelmed?
Are you wonder if there is a light at the end of the tunnel?
You have to ask yourself how would you feel if it was all over.
What is marketing? Is it more than advertising? You betcha.
In my words Marketing is the act of educating a customer with respect to the benefits of your product, and why it should be selected over alternatives.
In essence marketing makes the sale possible or at the very least it definitely makes it easier.