Are you Selling to the right customer?
Are you selling to the right customer?
Check out the link, for the video: https://youtu.be/mclvBKeNUwA
I am not questioning that the fact that who you are selling to is buys, but asking the question is there a better customer for your business?
This is true for both product and service based businesses.
For example if you are selling to individuals,
Currently you are selling to a casual consumer for home or personal use.
Is there an opportunity to sell your product to a professional user, who will use your product or service as part of doing their job?
There is a high likelihood that selling to the professional user, would be easier.
1. You would be able to market to professionals in that industry
2. They are more likely to purchase if they see the value in use during their work day.
I hope this gave you something new to think about.
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